Compared from 912 real customer reviews
Fidelity Brokerage Account vs Wealthfront Automated Investing vs Merrill Edge Self-Directed
Side by side from 912 real reviews. Every count is the same as on each product’s page.
How the signal works
The signal score
A score out of 100 for how well reviewed a product is. It rises with positive reviews and with how many there are; negative and mixed reviews take points off.
So a handful of glowing reviews can’t beat a product lots of people like. No sponsored placements.
84 signal
807 reviews68 signal
26 reviews67 signal
79 reviewsIn short
Highly rated service with everything in one place; a sizable minority report held transfers.
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Specs
- Type
- Brokerage account
- Fees
- $0 commission for online US stock and ETF trades
- Rates & rewards
- Uninvested cash in SPAXX: 3.57% 7-day yield (as of Nov 5, 2026; variable; not FDIC-insured)
- Minimum
- No minimum to open
- Type
- Robo-advisor
- Fees
- 0.25% annual advisory fee
- Rates & rewards
- Automated tax-loss harvesting; direct indexing for accounts over $100,000
- Minimum
- Invest with as little as $500
- Type
- Brokerage account
- Fees
- $0 online stock, ETF and option trades; no annual account fees (options contract and other fees may apply)
- Rates & rewards
- Not listed
- Minimum
- No balance minimums
More comparisons
Shares count reviews with a clear verdict from the recent window, like each product’s page. Tags are counted over the same reviews. All products