Compared from 1,056 real customer reviews

Fidelity Brokerage Account vs Ally Savings Account vs Merrill Edge Self-Directed

Side by side from 1,056 real reviews. Every count is the same as on each product’s page.

How the signal works
The signal score

A score out of 100 for how well reviewed a product is. It rises with positive reviews and with how many there are; negative and mixed reviews take points off.

So a handful of glowing reviews can’t beat a product lots of people like. No sponsored placements.

84 signal

807 reviews

83 signal

170 reviews

67 signal

79 reviews

In short

Highly rated service with everything in one place; a sizable minority report held transfers.

Most customers are long-time customers who like the app, buckets, lack of fees and ATM fee reimbursement, and many praise the customer service.

—

Liked mostreviews mentioning it

—

Watch forreviews mentioning it

Specs

Type
Brokerage account
Fees
$0 commission for online US stock and ETF trades
Rates & rewards
Uninvested cash in SPAXX: 3.57% 7-day yield (as of Nov 5, 2026; variable; not FDIC-insured)
Minimum
No minimum to open
Type
Online high-yield savings account
Fees
No monthly maintenance fees
Rates & rewards
3.20% APY across all balance tiers (as of Nov 5, 2026; variable)
Minimum
No minimum balance
Type
Brokerage account
Fees
$0 online stock, ETF and option trades; no annual account fees (options contract and other fees may apply)
Rates & rewards
Not listed
Minimum
No balance minimums

More comparisons

Shares count reviews with a clear verdict from the recent window, like each product’s page. Tags are counted over the same reviews. All products