Compared from 288 real customer reviews
E*TRADE vs Ally Savings Account vs Merrill Edge Self-Directed
Side by side from 288 real reviews. Every count is the same as on each product’s page.
How the signal works
The signal score
A score out of 100 for how well reviewed a product is. It rises with positive reviews and with how many there are; negative and mixed reviews take points off.
So a handful of glowing reviews can’t beat a product lots of people like. No sponsored placements.
57 signal
39 reviews83 signal
170 reviews67 signal
79 reviewsIn short
—
Most customers are long-time customers who like the app, buckets, lack of fees and ATM fee reimbursement, and many praise the customer service.
—
Liked mostreviews mentioning it
—
Watch forreviews mentioning it
Specs
- Type
- Brokerage account
- Fees
- $0 commissions for online US-listed stock, ETF, mutual fund and options trades (exclusions apply)
- Rates & rewards
- Not listed
- Minimum
- Not listed
- Type
- Online high-yield savings account
- Fees
- No monthly maintenance fees
- Rates & rewards
- 3.20% APY across all balance tiers (as of Nov 5, 2026; variable)
- Minimum
- No minimum balance
- Type
- Brokerage account
- Fees
- $0 online stock, ETF and option trades; no annual account fees (options contract and other fees may apply)
- Rates & rewards
- Not listed
- Minimum
- No balance minimums
More comparisons
Shares count reviews with a clear verdict from the recent window, like each product’s page. Tags are counted over the same reviews. All products